Becoming Your Small Business PR Specialist

When big businesses develop products or services, they hire public relations specialists to promote them. The public relations specialists’ job is to organize a promotional campaign to drive business through the door. They provide a press release or story to journalists in online and offline media. They’re hired to promote and create buzz about the new service or product. Making a small business P.R. campaign is a lot easier than many would think. By becoming your own public relations specialist, you can promote the same way, leaving your local Wisconsin competition in the dust.

First, make a list of potential contacts from local papers and also check online for free press release sites. In other words, find places looking to promote new businesses or products. A Good journalist is looking for a unique story to write about and small business success is one of them.  You’re making their job easier by bringing a story to them and cutting their workload down significantly. They often spend more time looking for a story to write about, than dong what they love, interviewing people and writing stories to publish!

You can find many find journalists working for a local newspaper by simply checking their website for the e mail address. You can also call local newspapers and ask to speak to the small business reporter or local beat reporter. Your business contact information will also be included in the newspaper article so people can contact your business. Get yourself in front of thousands of people this way and help your business take off.

The next step is to write a press release that you will send to local newspapers and also Internet press release sites. It is a factual non sales release explaining what great thing has happened with your business. Of course you will link to your small business website. This will drive many people to your site and the press releases will rank highly in the search engines.

These are the same techniques used for exposure in magazines and other forms of media. Most have online and offline editions. When news is considered legitimate, it’s taken more seriously that any advertisement you can buy.

The best part of this P.R. campaign is that it won’t cost you a dime. Feel free to call me or e mail for some help with this.