The Number One Rule to Website Design

Wisconsin web design has a basic philosophy that drives how any website is designed. This rule is not hard to follow, difficult to implement, or hard for anyone to understand. It is one of the simplest design mistakes to make and the most important to avoid. What could be so simple to do but rarely done by small business websites? What is this mistake?

Providing something of value to your reader! Yes, i know it is not something outlandish and that hard to understand. Yet, most small business websites just tell there visitor what they do. They list products and services because they are trying to sell them. does the visitor care? I say NO!

Most visitors search the web for information about something that interests them. 85% of the time local shoppers go to the Internet to do research before they purchase a product at a local store. So the thought behind this is I will list my products for them to see I have the best product, price, etc. really good concept lets sell on price, WRONG!!

Why not show the consumer something different that shows the value you provide as a business. Something that seperates you from the rest of the sell on price people. For instance you sell lawn mowers. Instead of listing all lawn mowers and their price, put up a video on landscaping and how your mower will help in the design a beautiful lawn. Give away information how the consumer can grow grass greener and more plush than their neighbor and why your mower will cut that better than any other mower.

That was just a quick example but the possibilities are endless on the amount of information you can give away to help. I know your first thought is I can’t give away free information! They will just get my information and go somewhere else. True that can happen but I think you will find that most local shoppers want to buy from someone they trust and can get answers from. If you show your knowledge and willingness to help they will pay more to make sure you are there to help. Give it a try and you will be surprised how much people will appreciate what you have done.